At the beginning of 2013, Husqvarna invited several agencies, to participate in a creative pitch. And, thanks to 100 percent commitment and inspiring creativity Valentin&Byhr is now officially presented as the winner.
“We are very proud and excited to have been selected to work with Husqvarna. Husqvarna is a premium brand, associated with quality and technology leadership, and has sales in more than 100 countries. This is an inspiring mission that I know will suit us perfectly,” says Magnus Rösman, Account Director at Valentin&Byhr.
“We were looking for an agency that understands our business and I am confident that Valentin&Byhr is the right partner for us. They will now help us continue the development of the Husqvarna brand in the region and drive profitable sales,” says Mathias Damberg, Regional Marketing Manager at Husqvarna.
The first step of the collaboration will be for Valentin&Byhr to develop campaigns designed to increase garden product sales, by supporting Husqvarna’s entire sales process. Allt the way from their own sales representatives to retailers, and ultimately- to consumers. The campaigns will contain units for television, digital, print, outdoor, events, public relation, direct marketing and point-of-sale.
“The mission will require full attention and focus from all parts of our house of communication, as well as the coordination of our efforts on international markets with varying needs,” says Magnus Rösman, Account Director at Valentin&Byhr.
The Husqvarna brand is part of the Husqvarna Group, the world's largest producer of outdoor power products including robotic lawn mowers, garden tractors, chainsaws and trimmers. The group is also the European leader in consumer watering products and one of the world leaders in cutting equipment and diamond tools for the construction and stone industries.