Webbdagarna in Stockholm is the leading event in Sweden for everyone who works with digital channels. 75 speakers gathered from around the world and gave a unique overview over the digital trends, which changes the way we do business right now.
Two of the speakers were Magnus Thorsell, User Experience Architect, and Erik Arvedson, Technical Director, from Valentin&Byhr. They talked about content strategy in the real world by relating to the trademark development made for the Japanese truck manufacturer UD Trucks. To launch this Japanese truck brand on 18 markets in South East Asia was one of the biggest projects in the history of the agency. Valentin&Byhr received a bronze in the international Event Technology Awards in the category “Best combination of event technologies” in Las Vegas 2013.
The presentation was recorded by Webbdagarna and can be watched below.