Engineers within infrastructure like to develop, create and build big projects. They like the challenges involved and like to share their stories with others. So we decided to challenge them, and ask if they really had what it takes to be engineers in The Port of Gothenburg.
To find the right challenges, we asked the engineers already working in the port to create relevant questions and challenges that would appeal to potential colleagues. The result was the campaign "Are you the engineer it takes?". The campaign featured a range of tricky questions which were pushed in social media, used in banners and to form a complete test on the website. When answering a question you were directed to the "Work at the port" page on the web site and a list of job openings.