Brämhults wanted to strengthen their brand by reviewing their brand values and overall expression.
Brämhults needed to reignite their brand. V&B developed a new brand manual and visuals to tighten up the overall expression. In order to secure the brand adjustments we also carried out a segmentation study together with Kairos future. We then developed a consumer panel to get to know and humanize the different segments. This panel consisted of brand loyal consumers on hand to discuss designs and campaign ideas with. The findings where then used as a platform when we produced the new brand manual.
Our job also included packaging designs, point of sales materials, launching new products and activating their Instagram account. In fact, we managed to help our client to attain a new "likes record" on Instagram.
Intrested to know more about this project, don't hesitate to contact us.